SimplePractice
Empowering health and wellness practitioners by becoming their trusted partner in private practice.
Branding and visual identity
UX design
Vector illustration
TIMELINE
August 2021 - September 2022
TOOLS
Figma
Adobe Creative Suite
Visual Designer
ROLE
SKILLS
SimplePractice is an all-in-one electronic health record (EHR) system used by more than 185,000 health and wellness practitioners.
As one of two Visual Designers on our creative team, I worked cross-functionally to solidify our brand presence and bring delight to customers through delivering unified visual assets distributed across various channels, maintaining and developing brand guidelines, and creating consistent imagery and illustrations used across our product and website.
Below are some of the projects I’ve worked on, and please feel free to reach out to me for more information.
Background
EBOOK
I designed an ebook on deciphering Current Procedural Terminology (CPT) codes, which allow practitioners to report services and bill insurance. I used data visualization to demonstrate trends in a clear and digestible format to inform users of current trends and best practices.
Overview
Data visualization
Icon design
Vector illustration
Skills
SOCIAL MEDIA REBRAND
I worked with our Social Media Manager to revamp our social media feed with the goal of increasing brand recognition and breaking into the thought leadership space.
Overview
Social media strategy
Content creation
Data visualization
Skills
BRAND STYLE GUIDE
I organized and consolidated our design system and created an interactive design style guide to maintain brand consistency, streamline the design onboarding process, and help the organization scale. The guide became a living reference for all current and prospective employees to familiarize with our brand.
Overview
Skills
UX design
Brand strategy
Visual communication
PRINT MAGAZINE
I created editorial illustrations for Pollen Magazine, our biannual publication that allows practitioners to share stories, advice, and inspiration in a unique, offline way.
The magazine was distributed to our community members, contributing writers, and their respective networks. We continue to promote the magazine through social media and lifecycle campaigns, and received overwhelmingly positive feedback from our readers, including the following from the author of an article I illustrated for:
“I wanted to let you know that I received my copies on Friday and Pollen Magazine is stunning! I spent an hour admiring all the art and layout designs you all used. It’s so beautiful! Thank you again for sending me these copies. Over the weekend, I had several colleagues and loved ones ask if this edition is available online and/or if this edition is available for purchase. If so, I’d love to be able to pass that information along to them.”
Overview
Editorial design
Illustration
Visual storytelling
Skills
CONFERENCE BROCHURE
I designed a brochure that serves as the face of our product at key conferences. I strategically aligned the design with our brand messaging and key pillars in order to highlight important information to our potential customers.
Overview
Print design
Information hierarchy
Visual strategy
Skills
ON-SITE BROCHURE
For our first marketing team on-site in LA, I created a brochure to welcome my teammates to LA, as many were from all over the country and some have never been to LA before. The brochure was given to each attendee, bringing an element of delight to start off our on-site.
Overview
Print design
Delightful storytelling
Visual identity
